Basic Computer Skills – Ability to use a laptop/PC and browse the internet.
Laptop/PC & Stable Internet – A reliable device and internet connection for online sessions and tools.
Basic English Understanding – Ability to read and understand marketing content and instructions.
Interest in Marketing & Business Growth – A passion for learning how to promote products and services online.
This course covers the core concepts of Digital Marketing, including Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Email Marketing, and Content Strategy. Students will learn how to build effective campaigns, analyze performance data, and use powerful online tools to grow a business or personal brand in the digital world.
By the end of this course, students will be able to:
Understand the fundamentals of digital marketing and its key channels.
Create and manage social media campaigns on platforms like Facebook, Instagram, and LinkedIn.
Optimize websites for search engines using SEO techniques.
Plan and run paid advertising campaigns (Google Ads, Facebook Ads).
Develop content strategies and email marketing campaigns.
Analyze data using tools like Google Analytics to measure success.
As the Super Admin of our platform, I bring over a decade of experience in managing and leading digital transformation initiatives. My journey began in the tech industry as a developer, and I have since evolved into a strategic leader with a focus on innovation and operational excellence. I am passionate about leveraging technology to solve complex problems and drive organizational growth. Outside of work, I enjoy mentoring aspiring tech professionals and staying updated with the latest industry trends.
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